Canada has best reputation in the world
The Reputation Institute study measures the trust, esteem, admiration and good feelings the public holds towards 50 countries, as well as perceptions of peoples’ quality of life, safety and attention to the environment. Results from 42,000 respondents worldwide ranked Canada first, Sweden next, followed by Australia, Switzerland and New Zealand.
Canada has the best reputation in the world, says a study measuring public perceptions of 50 countries around the world, released on Tuesday.
The Reputation Institute study measures the trust, esteem, admiration and good feelings the public holds towards 50 countries, as well as perceptions of peoples’ quality of life, safety and attention to the environment.
Results from 42,000 respondents worldwide ranked Sweden next, followed by Australia, Switzerland and New Zealand, the reputation management firm said.
The countries scored high for their steady democracies, high economic output per capita, focus on active lifestyles, well developed political systems and perceived neutrality to international political upheavals.
Being perceived as a safe country was the main driver of a country’s reputation.
